Five days after rival Ikon Pass revealed pass prices for the 2020-21 ski season and introduced a new four-day pass, Vail Resorts on Tuesday announced its Epic Pass price structure for next season with a new sweetener: Pass-holders will receive 20% discounts across the board on food, beverage, lodging, group lessons, equipment rentals and other services.
First, though, let’s get to the season pass price comparisons. The Epic Pass, with unrestricted access to 37 resorts owned and operated by Vail Resorts (along with partners that include Telluride), went on sale Tuesday for $979. The comparable Ikon Pass is priced at $999 ($899 for renewals).
The Epic Local Pass, with unlimited access to 18 mountains including Breckenridge, Keystone and Crested Butte, is priced at $729, as compared to $699 for the Ikon Base Pass ($649 for Ikon renewals). The Epic Local Pass also will be good for 10 days at Vail and Beaver Creek with holiday restrictions.
The Epic Day Pass, introduced last year to give skiers and riders the opportunity to buy passes for one to seven days, has a sliding scale of prices for as little as $93 per day.
“Last year, we changed the definition of a season pass by launching the Epic Day Pass and giving all skiers and riders the same value and flexibility — even if they only plan to ski or ride one day,” Kirsten Lynch, Vail Resorts’ chief marketing officer, said in a news release. “Today, we are transforming the breadth of value offered with a pass by providing our pass holders truly epic discounts on their mountain experience.”
They’re calling it Epic Mountain Rewards. There are no sign-up, point-tracking or date restrictions on the 20% discounts.