Marketing in the digital age takes more than just market research and crafty product advertisements. Consumer behaviour has had a drastic change in the past couple of decades.
A rapidly growing number of consumers are now not only doing their shopping online but also spending a lot of their time on virtual platforms developing only social media interactions which significantly affects their socialization.
This is why any company trying to make its place in the modern market, be it online or offline, has had to put in time and effort in what is now popularly called digital marketing.
Digital marketing ideally encompasses brand promotion and advertisements through various digital channels.
Not only is digital marketing the need of the hour, but its use of digital channels helps companies ensure that they are actually able to reach out their target audience rather than just a random group of consumers.