Oprah does it. So do Katie Holmes, Lady Gaga and Jake Gyllenhaal. And come September, Denverites will get a chance to take on high-impact workouts at SoulCycle.
The trendy chain of spin gyms will open its first Colorado studio in the second tower at The St. Paul Collection, 255 St. Paul St. in Cherry Creek North, developer BMC Investments said Wednesday.
According to the studio’s website, only 16 regions in the country have the popular workout, including Bryant Park in New York City, Beverly Hills, The Hamptons, Boston’s Back Bay and South Beach Miami.
It’s a big deal.
“People are crazy about it,” BMC spokeswoman Alana Watkins said.
SoulCycle tested the Denver waters last January with a series of free classes in a pop-up studio at Space Gallery in the Santa Fe Art District. The run drew spin fans anxious to get a full-body workout from the saddle. The classes, usually taught in mood lighting, are beloved for their high-energy music, encouraging proverbs and candlelit cool-downs that convey the sense that the workout is as much for the soul as it is for the body.
“The pop up was a market test,” Watkins said, noting SoulCycle has plans for further expansion in Colorado. “I think the pop up was really successful.”
And Cherry Creek North, booming with new development and store-front availability, “works for them,” Watkins said.
The SoulCycle studio is 3,000 square feet, large enough to hold 51 bikes plus some retail space, Watkins said.
Classes run $20 to try the workout once, then single drop ins across the country range from $30-$40 for a 45-minute spin.
SoulCycle also works for The St. Paul Collection, Watkins said. The developers are trying to lure tenants with intense brand loyalty. “SoulCycle is definitely a company that has brand loyalty.”
Just a few hours after the news release dropped, Watkins said “people are texting and emailing me and saying ‘I can’t believe you are doing this.’”
BMC also announced CB2, the hipper, millennial little sister of Crate and Barrel, is taking 11,000 square feet on the ground floor of the The St. Paul Collection’s first tower.
Both brands draw a well-heeled clientele, which makes sense in the context of the swank St. Paul Collection, 165 units stacked above 55,000 square feet of ground-floor retail. The apartments come with access to a roof-top deck and pool, resident’s clubhouse and full-service concierge.
“They are really trying to set a new standard of luxury living in Denver,” Watkins said.
Leasing of apartments in the first tower began in December. Watkins said about 10 percent of the units — ranging from 770 square feet to 2,800 square feet and priced from $2,800 per month to $15,000, for penthouses — have been rented.